随着商业竞争的加剧,传统的营销理论在很多方面已经不能解决目前公司所遇到的困惑,关系营销已经被推上了前台。很多公司都自称关系营销做得炉火纯青,关系营销使公司走出了传统营销理论的误区,销售下滑已经停止,利润也开始上升。但是从另一个方面我们注意到消费者的满意度并没有 With the intensification of commercial competition, the traditional marketing theory has failed to solve the current company’s confusion in many aspects, and relationship marketing has been pushed to the front. Many companies have claimed that relationship marketing is in full swing, and relationship marketing has led the company out of the misunderstanding of traditional marketing theory. Sales decline has stopped and profits have started to rise. But from another aspect we noticed that consumer satisfaction did not