随着中国邮电体制的改革和中国加入WTO，中国邮政已面临国内外出版发行业的激烈竞争。探索邮政的核心业务之一———报刊发行业务如何建立企业的比较优势，培育和提升市场竞争力，对建设有中国特色的邮政报刊发行业具有重要的意义。一、中国邮政报刊发行业竞争分析中国加入WTO With the reform of China’s postal system and China’s accession to the WTO, China Post has faced fierce competition in the publishing industry at home and abroad. It is of great significance to explore the postal newspaper publishing industry that newspaper publishing business, one of the core businesses of postal service, establishes the comparative advantage of enterprises and nurtures and enhances the market competitiveness. First, China’s postal newspaper publishing industry competition analysis China’s accession to the WTO