商品陈列不同,也左右销售量行销产业大都知道世界最大卖场WALMART(沃尔玛)的这个故事。WALMART 有一次在分析卖场销售资料时,发现一个很奇怪的现象,婴儿尿裤和啤酒的销售额的增幅极相近,增长曲线几乎完全吻合,而且发生时段是一致的,卖场人员很奇怪,这两个完全没有关系的产品,销售变化怎会如此一致?他们作了很多分析,都没有得到答案,最后卖场经理派人在卖场盯着,答案才揭晓。原 Different display of goods, but also about the sales volume Most of the marketing industry know the world’s largest store WALMART (Wal-Mart) of this story. WALMART once found a very strange phenomenon in the analysis of store sales information, baby diapers and beer sales growth is very similar to the growth curve almost completely consistent, and occurred during the same period, the store staff is very strange, these two A completely unrelated product, sales change how so consistent? They made a lot of analysis, did not get the answer, the last store manager sent people staring in the store, the answer was announced. original