深度分销成就了不少中国的企业,比如娃哈哈、恒安、蒙牛等。但是深度分销对于大部分的企业来说往往不是什么灵丹妙药,面对越来越白热化的市场,企业掩饰不住内心的矛盾:不深度分销终端流失,深度分销资源流失!深度分销:为谁辛苦为谁忙?深度分销是这几年在快速消费品行业比较流行的渠道模式,它是成就了很多企业。也正因此深度分销被披上神秘的面纱。成了众多企业争相效仿的模式,成了解决渠道顽疾的灵丹妙药。然而。对于广大中小企业来说,深度分销往往是个温柔的陷阱,它对企业有三大基础考验:第一方面是考验企业的营销基础,对于新品牌来说由于基础薄弱,最好别玩这个高难度的动作,深度分销只能是个循序渐进的过程;第二方 Depth of distribution achievements of many Chinese enterprises, such as Wahaha, Hengan, Mengniu and so on. However, the depth of distribution for most companies are often not a panacea, the face of more and more intense market, companies can not conceal internal conflicts: not the depth of distribution terminal loss, depth distribution of resource loss! Depth distribution: for whom hard Who is busy? Depth of distribution is the most popular channels in the fast moving consumer goods industry in recent years, it is the success of many businesses. It is precisely because of the depth of distribution is covered with a mysterious veil. Many enterprises have become emulated to follow the model has become a miracle cure for channel chronic illness. however. For the majority of small and medium enterprises, the depth of distribution is often a gentle trap, it has three basic test of the enterprise: The first is to test the business marketing base for the new brand due to weak foundation, it is best not to play this difficult Action, deep distribution can only be a gradual process; the second party