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1 营销和销售哪个更重要?尽管整个营销界一直都在谈论从销售到营销转变的必要,尽管这个话题也是今年《销售与市场》杂志与中央电视台联合举办的“中国营销盛典”和许多媒体的主题,但对现阶段的中国企业来说,比较营销而言,销售工作更加重要。中国企业的营销问题,表面上看是营销不足,本质上却始终是销售不足。在认识上,我们必须严格区分营销(工作)与销售《工作)、营销观念与销售观念的本质差异,但那种简单地将营销观念与销售观念对立,引伸为营销(工作)和销售(工
1 Marketing and sales which is more important? Although the entire marketing community has been talking about the need to change from sales to marketing, although this topic is also “Sales and Marketing” magazine and CCTV co-sponsored this year, “China Marketing Festival” and many The theme of the media, but for the Chinese enterprises at this stage, the marketing work is more important than the comparative marketing. Marketing problems of Chinese enterprises, on the surface, is the lack of marketing, but in essence it is always under-sales. In our understanding, we must strictly distinguish between marketing (work) and sales "work), the essential difference between marketing concept and sales concept, but simply the marketing concept and marketing concept of the opposite, the extension of marketing (work) and sales