企业文化即企业一切经营活动的思想核心理论基点,是企业在经营管理过程中所形成的一种企业经营哲学,是指导企业生产与经营活动的一种思想观念和行动准则。良好的企业文化可以增加凝聚力,整体提高企业的竞争力,是营造企业核心竞争优势必不可少的基本要素。 Corporate culture is the core of all the business activities of the business theory of the core theory is that enterprises in the operation and management of the formation of a business philosophy is to guide the production and business activities of an ideological concepts and guidelines for action. A good corporate culture can increase cohesion, improve the overall competitiveness of enterprises, is to create the core competitiveness of enterprises essential to the basic elements.