改革开放二十余年来，我国工程机械行业得到了空前的发展。特别是近年来国家对基础设施建设投资力度地加大．以及西部大开发战略的实施，无疑给工程机械行业注入了一支“兴奋剂”。与此同时．行业内的竞争也日趋激烈，不仅体现在产品的性能、质量和技术上，更体现在营销的策略 More than 20 years of reform and opening up, China’s construction machinery industry has been an unprecedented development. In recent years, especially, the state has made more investments in infrastructure construction. As well as the implementation of the strategy for the development of the western region, undoubtedly injected a “stimulant” into the construction machinery industry. at the same time. Competition in the industry is also increasingly fierce, not only reflected in the performance of the product, quality and technology, but also reflected in the marketing strategy