浙江是我国啤酒的消费大省,2007年其人均消费量在60升以上,远远超国内年人均水平。对此特大市场,任何啤酒巨头都不可能不动心。随着各大啤酒集团的南征北战,浙江啤酒业的竞争将会越来越激烈……浙江啤酒市场的特点 Zhejiang is a major consumption province of China’s beer. In 2007, its per capita consumption was above 60 liters, far exceeding the domestic average per capita level. For this huge market, any beer giant can not be tempted. With the major beer group south of the war, Zhejiang beer industry competition will be more and more intense ... Zhejiang beer market characteristics