色彩是最直观的视觉表达,给人的视觉瞬间感受,在商品包装中的运用尤为重要。通过鲜明和谐的包装色彩,来吸引顾客的注意力,使顾客联想到商品的精美动人之处。文章从包装色彩的表现与运用出发,对包装色彩的视觉感受进行了探讨,对包装色彩的表现与运用,要在实践中感悟,在长期的艺术实践中积累。 Color is the most intuitive visual expression, giving people the feeling of visual moment, the use of packaging is particularly important. Through distinctive and harmonious packaging colors, to attract the attention of customers, so that customers think of the beauty of the goods moving. Based on the performance and application of the packaging colors, the article discusses the visual perception of the packaging colors. The performance and application of the packaging colors must be felt in practice and accumulated in long-term artistic practice.