本文采用文献资料、问卷调查、数理统计、逻辑分析等方法,调查并分析了陕西省西安市、咸阳市、延安市及安康市城市居民在体育方面的消费需求情况,并对其影响因素进行了探讨。结果显示:陕西省居民体育消费水平较低,但是有一定的增长潜力;陕西省城市居民体育需求以非经济性为主。影响陕西省城市居民体育消费需求的主要因素包括:经济因素、文化因素、传统观念、闲暇时间等。 This paper investigates and analyzes the consumer demand of sports in urban areas of Xi’an, Xianyang, Yan’an and Ankang in Shaanxi Province by means of literature, questionnaires, mathematical statistics and logical analysis, and analyzes its influencing factors Discussion. The results show that: the residents of Shaanxi Province have lower level of sports consumption, but have certain potential for growth; and the urban residents’ demand for sports in Shaanxi Province is mainly of non-economy. The main factors that affect the consumption demand of urban residents in Shaanxi Province include: economic factors, cultural factors, traditional concepts, leisure time and so on.