随着信息技术的发展和微博、微信等“微媒体”的广发使用,“微时代”已经来临。这为当前思政工作带了机遇,也提出了挑战。“微时代”思政工作的内容和效率得到了大大的提升。传统的思政工作理念和方法不再适用。因此,思政工作者应深刻认识和把握“微时代”下传播的特点与规律,主动占领“微媒体”这一思政教育新阵地,进一步拓展高校思政工作的新局面。 With the development of information technology and the use of Weibo, WeChat and other “micro media”, “micro era” has come. This brought opportunities and challenges to the current ideological and political work. “Micro era ” content and efficiency of ideological and political work has been greatly improved. The traditional ideological and political work philosophy and methods no longer apply. Therefore, ideological and political workers should profoundly understand and grasp the characteristics and laws of dissemination under the “Micro Era,” take the initiative to occupy a new position in ideological and political education and further expand the new situation in the ideological and political work in colleges and universities.