肯德基的失误很值得那些热衷于各类“促销”技法的中国企业警醒企业开展促销活动无不是为了吸引消费者的注意力,激发他们的购买欲望。然而,由于事前考虑不周或是规划欠佳,一些哗众取宠的促销表面上看来似乎能为企业带来销量,实际上却往往是赔钱赚吆喝,有违促销的初衷;有时候甚至因为“幸福”到来得过于猛烈,反而让企业无力招架,最终演变为一场销售的灾难。促销能够提升销量这一最直接的好处使得企业对于各类促销手段乐此不疲,不仅营销上的菜鸟新手容易陷入促销的陷阱,就连许多知名公司也常常在促销时走出昏着。 KFC’s mistake is worthy of those keen on all kinds of “promotion ” Chinese companies alerting enterprises to carry out promotional activities are nothing more than to attract the attention of consumers to stimulate their desire to buy. However, due to poor or poor planning in advance, some grandstanding promotions seem to be able to bring sales to the enterprise, but in fact they often lose money earn, contrary to the original intention of marketing; and sometimes because of “ Happiness ”came too violent, but let the enterprise powerless parry, eventually evolved into a sales disaster. Promotions can increase sales The most direct benefits make the business for all kinds of promotional tools bored not only marketing novice newcomers fall into the trap of sales, and even many well-known companies often out of control in the promotion of coma.