国内每年都有成千上万的新产品上市,然而真正能够生存下来的不足13%,最终能发展壮大的仅3-5%。大部分产品在刚投放市场时,却发现早已有更好更强的产品占据了大部分市场,再想与其进行市场拼争的时候,已是强弩之末。任何行业总有几个强势领导品牌,由于其拥有独特资源和强势的市场地位,除非它犯错误,否则资金不足、品牌不强、人才没优势的中小企业想用传统的营 Thousands of new products go on the market every year in the country, but less than 13% are really survived and only 3-5% are finally being developed. Most products just put on the market, but found that already have better and stronger products account for most of the market, and then want to compete with them when the market is already a spent force. There are always a few strong leading brands in any industry. Due to its unique resources and strong market position, unless it makes mistakes, SMEs that lack funds and do not have strong brands and do not have the talent do not want to use traditional camps