广告业要保持快速、持续、稳定的发展,就必须向受众提供强有力的“注意力资源”,然而,在我们研究“注意力资源”的稀缺性和行业广告费投向时,我们往往会忽视一个基础的依据和标准,这就是调查数据抽样的样本选择,任何主观化和强加意志的样本选择,都容易失去标准的客观性,也会使抽样收视率(或收听率)严重背离实际收视率(或收听率),最终误导了电视台、国际制片商、本地和国际的广告代理商、媒体购买商 However, as we study the scarcity of “attentional resources” and the orientation of advertising in the industry, we often overlook the importance of advertising resources A basic basis and standard, which is the sample selection of survey data sampling, any subjective and imposed sample of choice will easily lose the standard of objectivity, but also make the sample ratings (or listening rate) seriously deviate from the actual ratings (Or listening rate), eventually misleading television stations, international filmmakers, local and international advertising agencies, media buyers