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中国电视娱乐兴起于九十年代,经过十多年的发展,娱乐节目成为电视台收视率的强力支柱。但中国电视娱乐节目一直处于缺乏创新的局面,自2005年湖南卫视《超级女声》大获成功之后,整个内地电视娱乐选秀类节目遍地开花,但都难超越2005年的那场全民狂欢。也因为整个娱乐节目的创作缺乏新的动力,导致了其整体收视不理想。随着娱乐选秀节目的发展,为了更多的吸引观众的眼球,各种节目各出奇招,内力娱乐选秀节目中一度充斥着煽情、炒作与毒舌。“受众即市场”的观点就是大多数媒介机构的基本观点,电视节目最终的目的就是获取巨额利润。为了达到这个目的,媒介播出的节目必须满足受众的需求,为受众服务,才能吸引受众的眼球,形成一定的受众群体,从而打造自己节目的优势地位。
China’s television entertainment industry emerged in the 90s. After more than a decade of development, entertainment programs have become a powerful pillar of television ratings. However, the television entertainment program in China has been in a state of lack of innovation. Since the success of Hunan Satellite TV “Super Girl” in 2005, the entire Mainland television entertainment program has blossomed. However, it is difficult to surpass the 2005 national carnival. But also because of the lack of new motivation for the creation of the entire entertainment program, resulting in its overall ratings are not satisfactory. With the development of entertainment talent show, in order to attract the attention of the audience more, all kinds of programs are unique, internal entertainment show was once full of sensationalism, hype and poison tongue. The “audience is the market,” the point of view is the basic view of most media agencies, the ultimate goal of television programs is to obtain huge profits. In order to achieve this goal, programs broadcast by the media must meet the needs of the audience and serve the audience in order to attract the attention of the audience and form a certain audience, so as to create the advantageous position of their own programs.