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2013年以来,一直在进行高速发展与产能扩张的中国酒类行业,骤然停止膨胀的脚步,迎来了增长中的调整期。有人说调整期很快就会过去,有人说调整期将会持续很长一段时间。剧变的酒业让很多企业仿徨、茫然、无所适从……不可否认,当今的中国酒业暴露出很多问题:第一,企业家对形势估计过于乐观,大规模扩张、设点,产业经济泡沫不断扩大;第二,浮躁的心态使企业家迷失了发展方向,企业与社会主流价值越来越远;第三,狂热的逐利、投机心理使企业忽视了产品与企业本身的承载,在非理性、无序竞争的怪圈中越陷越深。
Since 2013, the Chinese liquor industry, which has been undertaking rapid expansion and capacity expansion, has suddenly stopped its expansion and ushered in a period of adjustment during its growth. Some people say that adjustment period will soon be over, some people say that the adjustment period will last a long time. It is undeniable that today’s Chinese wine industry exposes many problems: First, entrepreneurs are overly optimistic about the situation, and are expanding aggressively to set a new point in the economic bubble in the industry. Second, the impetuous attitude makes entrepreneurs lose their direction of development, enterprises and the mainstream value of society farther and farther; Third, the fanatical fame and fortune, speculation so that enterprises ignore the product and the business itself, in the irrational Disorderly competition in the cycle deeper and deeper.