“家电下乡”不是一场运动,而应成为实实在在惠顾农民和农村市场的催化剂。但在本刊记者对部分企业以及农村消费者采访调查后发现,舆论喧嚣的背后矛盾重重…… “Home appliances to the countryside ” is not a movement, but should become a real catalyst for patronage of farmers and rural markets. However, in an interview with some enterprises and rural consumers, our correspondents found that there are many contradictions behind the noisy media.