上述文章关于市场部与销售部的职能划分给出了重要提示和指导,但仍觉言犹未尽。上级可以也必须帮助下级做市场方案,但一个部门能否帮助另一个部门做方案呢,比如市场部给销售部?我们认为答案是否定的,除非销售部的各级成员“自暴自弃”。而事实并非如此,这就是以职能划分的市场部和销售部存在矛盾的本质原因。对于“市场部高于销售部”这个结论,恐怕很多人已经认同。其实这是一种盲从行为。对于绝大多数中国企业来说,成立市场部并将 The above article on the division of functions of the marketing and sales department gives important tips and guidance, but still feel that the saying goes unfinished. The superior may and must help the subordinate to do the marketing program, but can one department help the other to do the program, such as marketing to the sales department? We think the answer is no unless at all levels of the sales department. The fact is not the case, this is the nature of the contradiction between the marketing and sales division by function. For the “marketing department is higher than the sales department,” this conclusion, I am afraid many people have agreed. In fact, this is a blind obedience. For the vast majority of Chinese enterprises, the establishment of marketing and will