产品创新中的共同创造,即顾客作为“共同创造者”、“共同生产者”真正参与企业的各种价值创造活动,是顾客参与行为的重要体现。顾客能够并自愿为改善现有产品和服务、开发新产品和服务提供创意,并通过互联网、e-mail和其他社会网络将这些创意与企业进行交流。企业通过与顾客共同创造价值,可使新产品的创意更能反映顾客的潜在需求,而 Co-creation in product innovation, that is, customers as “co-creators” and “co-producers” truly participate in various value creation activities of enterprises is an important manifestation of customer engagement. Customers can and will voluntarily create ideas for improving existing products and services, developing new products and services, and communicating these ideas with the business via the Internet, e-mail and other social networks. By creating value together with customers, companies can better reflect the potential needs of their customers with the creative ideas of new products