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在市场经济的社会中,大到一个国家、政府,小到一个部门、企业、个人,形象问题愈来愈引起人们的高度重视。特别是拼杀在商战中的企业,不惜巨资铺天盖地做广告,以塑造企业和产品的形象。社会保险虽然是“官办”保险,有法律强制性,但也长期面临着收费难、扩面难的困扰。剖析社会保险十几年的运作情况,这其中也有形象策略问题。社会保障工作也应引入系统的形象工程。只有塑好形象,才便于社会公众的识别和这项工作的传播,才会更好地为社会公众所认同。
In a market economy society, the issue of image from a country to a government as small as a department, enterprise or individual attracts people’s attention more and more. Especially in the business of fighting in the business, hesitate to advertise heavily in order to shape the image of businesses and products. Although social insurance is “government-run” insurance, which is legally mandatory, it also faces the problem of difficulty in charging and expansion in the long term. Analysis of social insurance more than 10 years of operation, which also has the image of strategic issues. Social security work should also be introduced into the systematic image project. Only plastic image, it is convenient for the public to identify and dissemination of this work will be better recognized by the public.