有三分之二的消费品在销售中都不同程度地受到了蜂鸣营销等非传统营销手段的影响。过去,这种手段一般被认为主要对那些与时尚有关的产品比较适用,但现在,已经拓展到了如纸巾、早餐麦片等更宽泛的大众消费产品。“蜂鸣营销”已成为新经济下营销界最热门的名词之一。 Two-thirds of consumer goods are affected to varying degrees by non-traditional marketing methods such as bee marketing in sales. In the past, such a method was generally considered to be primarily applicable to those fashion-related products but has now expanded to a broader mass consumer product such as paper towels, breakfast cereal and the like. “Buzz Marketing ” has become one of the hottest nouns in the marketing world under the New Economy.