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通道费问题在国内外一直备受关注。本文基于Bloom等人(2000)的研究,对各利益方(零供双方、政府管理人员和消费者)就通道费是促进市场效率还是展示市场势力主题采用问卷调研方式进行研究,同时与美国通道费情况进行比较。通过研究发现,中美两国的通道费具有明显的差异:促进市场效率方面,通道费在美国市场上主要表现为具有风险转移和促使新产品供求合理搭配的作用;显示市场势力方面,主要表现为零售商实行市场势力和产生歧视现象。但是,在中国目前总体上是促进市场效率,具有风险转移的功能,促使新产品供求合理搭配的功能,促进货架空间的有效利用和降低零售商品价格的功能,在中国市场上基本无法显示市场势力的作用。
The toll issue has always been a concern at home and abroad. Based on the research by Bloom et al. (2000), this paper studies the various stakeholders (zero for both parties, government managers and consumers) on the theme of channel fee promotion market efficiency or market power using the questionnaire research method, Fees for comparison. The study found that there are obvious differences in toll fees between China and the United States: In promoting market efficiency, toll fees in the United States market are mainly manifested in the risk transfer and the rational collocation of supply and demand of new products. In terms of market power, the main performance Market forces and discrimination for retailers. However, in China, the market power, the function of risk transfer, the function of rational matching of supply and demand of new products, the efficient use of shelf space and the function of reducing the prices of retail products are basically not displayed in the Chinese market Role.