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近年来,微博等网络平台已日渐成为社会大众公开表达意见,传递思想价值观的重要工具。一股“微博热”也正在席卷着互联网界,在社会群体性事件中发挥越来越重要的作用。而目前,我国正处在群体性事件的高发时期,而且在未来一段时间都将面临群体性事件所带来的严峻考验。采用文献研究法、综合研究法,通过综合运用管理学、传播学、信息学等基本理论,多角度界定微博的特点,研究当今我国社会危机管理舆情信息的处理状况与不足,探讨如何利用微博这一新兴平台服务于社会危机管理,在社会群体性事件中发挥积极作用。
In recent years, microblogging and other online platforms have become increasingly important tools for the public to express their opinions openly and deliver their values. A “microblogging hot” is also sweeping the Internet community, social mass incidents play an increasingly important role. At present, our country is in a period of high incidence of mass incidents and will face the severe test of mass incidents in the coming period. By using the methods of literature research and comprehensive research, this paper studies the characteristics of Weibo from different perspectives by comprehensively using such basic theories as management, communication and informatics to study the status and problems of handling public opinion information in social crisis management in our country. Bo this emerging platform serves social crisis management and plays an active role in social mass incidents.