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本文主要阐述了中国广告业四个发展阶段,通过对广告内容、广告表现形式以及广告传播方式三个方面分析消费者在中国广告发展30年中消费价值观的转变。
This article mainly expounds the four stages of China’s advertising industry. Through the analysis of the content of advertisements, the form of advertisements and the modes of advertising, the change of consumer values in the 30 years of Chinese advertising development is analyzed.