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在市场经济模式下,招标投标是工程建设市场交易中最主要的方式。葛洲坝集团公司在三峡工程大江截流及二期围堰工程中顺利中标,除本身具有的客观优势外,关键还在于其巧妙地把握了投标策略。集团公司采用联营体投标,优化施工规划,赢得了业主及评标专家的好感。公司认真制定了上、下游围堰报价策略、经验系数取值策略、总报价及降价策略等,在众多竞标对手中一举中标,并树立了葛洲坝集团公司良好的企业形象。
In the market economy mode, bidding and tendering is the most important way in the construction market transactions. Gezhouba Group Co., Ltd. successfully won the bid for the closure of the Three Gorges Dam and the second phase of cofferdam. Apart from its own objective advantages, the key lies in that it cleverly grasped the bidding strategy. Group companies using the joint venture bidding, optimization of construction planning, has won the favor of the owners and bid evaluation experts. The company seriously developed the upstream and downstream coffer quotation strategy, the empirical coefficient value strategy, the total price and price strategy, winning many successful competitors in one fell swoop, and establish a good Gezhouba Group corporate image.