节日期间,商场门外经常会有许多厂家做大型的户外促销活动,洋人称之为 RoadShow,国人叫做——“店外秀”。不可否认这种活动在新品推介、品牌传播方面曾经起到了较大的作用。但是,你方唱罢我登场,店外秀从形式到内容的同质化,不仅让看热闹的老百姓乐不起来,其场地费、演出费的日益攀升,也让活动主办者打不起精神。为此,笔者独辟蹊径在科龙湖南分公司资源有限的情况下,成功地与 During the festival, there are often many manufacturers outside the mall to do large-scale outdoor promotions, foreigners call RoadShow, people called - “shop show ”. It is undeniable that such activities in the new product promotion, brand communication has played a greater role. However, when you sing me, the appearance of the store from the form to the content of the homogeneity, not only to see the lively people do not enjoy it, the venue fees, performance fees, rising, but also to make the organizers can not afford to spur the spirit . To this end, the author unique in Kelon Hunan branch of limited resources, successfully with