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当360、乐视、格力、美图以及李阳、众多明星都纷纷要做手机的时候,国产手机厂商却迎来了季度负增长。根据市场研究机构IDC日前公布的2015年第一季度《IDC全球手机季度跟踪报告》显示,2015年第一季度中国手机市场出货量为109.8百万部左右,同比下滑5.6%。其中智能手机市场出货量为98.8百万部左右,同比下降4.3%。而国内智能机市场第一的宝座,却被定位于高端窄众市场的苹果以1460万部(2015年第一季度,苹果占国内智能机市场份额为14.7%)出货量给拿下了。
When 360, LeTV, Gree, Mito and Li Yang, many celebrities have to do when the mobile phone, domestic mobile phone manufacturers have ushered in a quarter of negative growth. According to the IDC Global Quarterly Cell Phone Tracking Report released by the market research firm IDC recently in the first quarter of 2015, China’s handset market in the first quarter of 2015 was shipped around 109.8 million units, down 5.6% YoY. Among them, the market volume of smart phones was 98.8 million units, down 4.3% from the same period of last year. However, Apple, the No. 1 spot in domestic smart phone market, was positioned as a high-end narrow mass market with 14.6 million units (Apple accounted for 14.7% of domestic smartphone market in the first quarter of 2015).