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格力瞄准电池技术这一创新,将是格力多元化战略核心得以延续的关键随着公司发展壮大,许多公司必然改变企业发展战略,纷纷加入到多元化战略的潮流当中。作为空调中的航空母舰格力,在坚守了空调领导地位多年里,董明珠也按捺不住寂寞了,无论是与雷军10亿对赌,还是高调为自己的格力手机代言,无非是为自己多元化战略的传播起到宣传蓄势,而格力多元化战略的序幕也随之拉开。从专业化战略到多元化战略从格力手机开始迈出多元化的
Gree innovation aimed at battery technology will be the key to the continuation of Gree’s diversified strategy. As the company grows and develops, many companies will inevitably change their strategies for business development and join the trend of diversification strategy. As air-conditioning aircraft carrier Gree, adhering to the leadership position in the air conditioning for many years, Dong Mingzhu also tempted loneliness, both with the Lei Jun 1 billion bet, or a high-profile Gree cell phone endorsement for nothing, is nothing more than their own diversification strategy The spread of publicity play a potential, and the prelude to Gree diversification strategy also will be opened. From the specialization strategy to the diversification strategy from the Gree mobile phones to take a diversified