本文通过分析中国游艇市场的现状,提出开拓概念化的游艇市场的必要性和可能性。并提出要开拓中国的游艇产业,首先必需建立完善的人才供应渠道;其次,要有敢于开创新领域的领军企业打开市场;第三,用游艇俱乐部带领游艇消费市场,这样才能形成中国特色的游艇文化,开拓中国的游艇事业和市场。 This article analyzes the status quo of China’s yacht market, put forward the necessity and possibility of developing concept yacht market. And proposed to explore China’s yacht industry, we must first establish and improve the supply of human resources; second, have the courage to open up new areas of leading enterprises to open the market; Third, with the yacht club yacht consumer market, in order to form a yacht with Chinese characteristics Culture, pioneering China’s yacht business and market.