当前,传统电视正面临着来自互联网等多种新型媒体的严峻挑战,电视早已不再是收看视频的唯一终端,国际一流媒体纷纷转型。现今,无论在国外还是国内,融合媒介已成为传媒业发展的现实。随着媒介融合的不断加深,新一代的融合媒介应运而生,而这些新媒介同时参与传播,传统媒体逐渐“风光”不再,全媒体时代悄然来临。一、何谓全媒体现在还没有一个权威的、精准的定义,全媒体的概念经历了从多媒体、跨媒体到融合媒体的演化过程,是对全媒体语境下媒体概念的一种全方位认识与重新定义。从形式来看,全媒体不是指媒体 At present, the traditional television is facing harsh challenges from a variety of new media such as the Internet. Television is no longer the only terminal for watching videos, and the world-class media have transformed one after another. Nowadays, converged media has become a reality of the development of the media industry both in foreign countries and in China. With the continuous deepening of media convergence, a new generation of fusion media came into being, and these new media are also involved in the dissemination. The traditional media is no longer “quiet” and the media era quietly comes. First, what is meant by all media Now there is no authoritative, precise definition, the concept of all media has gone through from multimedia, cross-media to the evolution of the integration of media is a media concept in the context of all media a full range of understanding and redefine. From the point of view, all media does not refer to the media