技术成为当今行业演变的重要驱动力之一,但是在技术驱动的行业演变中,业务的经营却遵循客户和市场取向的逻辑。越是“技术”的,越是“客户”和“市场”的。技术迷恋症的症结在于,错将技术作为业务战略的中心。这种以技术为中心的战略谬误在于以技术论业务,使公司业务方向和营销战略出现严重偏向。 Technology is one of the key drivers of the evolution of the industry today, but in the evolution of technology-driven industries, business operations follow the logic of customers and markets. The more “technology”, the more “customer” and “market”. The crux of technology obsession is the misconception of technology as the center of business strategy. This technology-centric strategy fallacy lies in technology-based business, the company’s business direction and marketing strategy serious bias.