俗话说:“名字取得好,公司上市早。”诚然,一个朗朗上口的名字是一个企业最好的营销手段,无论是创意独特还是简洁明了,都会给大众留下深刻的印象。取名字有一个本质需求:降低传播成本。降低传播成本包括两个方面,一个是降低认知成本,就是一眼要看懂;另一个是降低扩散成本,就是看一眼就记住,而且乐于介绍给别人。许 As the saying goes: “The name is good, the company listed early. ” Admittedly, a catchy name is the best marketing tool for an enterprise, whether creative or concise, will give the public a deep impression. There is an essential need to name names: lower communication costs. Reduce the cost of communication, including two aspects, one is to reduce cognitive costs, is to understand one glance; the other is to reduce the cost of proliferation is to look at the remembered, and willing to introduce to others. Xu