从《西行漫记》(《红光照耀中国》)到中国形象宣传片,是中国从被动形象输出到主动形象传播的过程,标志着中国国家公关时代的到来。一代人的时间里,中国从贫穷大国,一跃而为世界强国,愈趋自信的中国开始主动展示自己,这既是一个国家对自己的审视,也是其他国家对 From the “Waxy from the West” (“Red Light to China”) to the promotion of the Chinese image are the process from China’s passive image output to active image transmission, marking the arrival of China’s national public relations era. In a generation’s time, China has gradually demonstrated itself from a poor country to a world power and ever-increasing confidence. This is not only the state’s own examination of one country, but also other countries’