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网络大电影近年来发展势头迅猛,仅2016年上半年全网上线网络大电影数量就突破了1400部,是2015年全年上线数的两倍。2016年7月一整月上线数量高达202部,意味着平均每天有6-7部作品上线。在资本和媒体的关注与追捧下,网络大电影上线速度如此惊人,但伴随着市场的不断严格,其发展也面临着诸多考验。如何让网络大电影获得有效点击、迅速回收成本,提高其竞争力,是当下企业关注的重点。
In recent years, the number of online movies in the whole network has exceeded 1,400 for the first half of 2016, double the number of online films launched in 2015. Up to 202 full-time online sales in July 2016 mean an average of 6-7 entries per day. With the attention and pursuit of capital and media, the speed of online online movie production is so amazing. However, with the ever-tightening market, its development is also facing many challenges. How to get an effective click on the big movie online, quickly recover the cost and improve its competitiveness, is the focus of the current business.