近年来、体验、跨界、融合、无边界、交互等等热词层出不穷。在新经济时代,竞争愈发激烈,一种崭新的营销模式-交互式营销应运而生。,交互式营销在互联网时代下,是一场深刻的变革。近几年,快速崛起的“小米”、“滴滴打车”、“锤子手机”等等互联网基因公司,更是打造了让消费者不仅仅是充当消费的角色,更是成为某一群体产品的创意设计者,甚至成为制造经营者;而企业的创办者,则更多成为平台的打造者,提供粉丝开展互动、体验、交互、分享,进而促进对品牌的 In recent years, experiential, cross-border, integration, borderless, interactive and other hot words emerge one after another. In the new economic era, the competition is fiercer and fiercer. A brand new marketing mode - interactive marketing emerges as the times require. , Interactive marketing in the Internet era, is a profound change. In recent years, the rapid rise of “millet ”, “drip taxi ”, “hammer cell phone ” and so on InternetGeneral company, but also to create a so that consumers not only act as a consumer role, but also Become a creative designer of a group of products, and even become a manufacturing manager; and business founders, but more to become the platform builder to provide fans to interact, experience, interact, share, and thus promote the brand