没有竞争优势的企业就无市场竞争力可言,也就不可能做大做强做优做久。企业只有成功地寻求、保持以及捍卫竞争优势,才能成为市场的王者,才能实现企业发展战略和发展目标。什么东西才是决定企业生存发展的“终极力量”?人们关于这个问题答案的追寻,自企业组织产生的那一天就开始了。在我看来,决定企业生存发展的要素有很多,但其最持久最深层次力量是企业文化。中国大唐高井热电厂百年发展历史就是这一结论的最好印证。有着中国发电史上“标本”之誉的北京高井热 There is no competitive advantage of the market competitiveness of enterprises at all, it is impossible to become bigger and stronger and do a good job for a long time. Only by successfully seeking, maintaining and defending the competitive advantage can enterprises become the king of the market and realize the enterprise development strategy and development goals. What is the “ultimate power” that determines the survival and development of an enterprise? The search for the answer to this question begins the day that the enterprise organization produces it. In my opinion, there are many elements that determine the survival and development of an enterprise, but its most lasting and deepest strength is its corporate culture. The history of the centenary development of Datang Gaoyao Thermal Power Plant in China is the best proof of this conclusion. Beijing in the history of power generation in China “specimen ” reputation of Beijing Takai heat