凯纳跨界研究院内容支持过去的20年,对于国内化妆品行业来说,是“在快车道行驶”的20年,行业从小变大,取得瞩目成就。2013年,中国化妆品零售交易规模为3338.6亿元,预计到2017年,这一规模将超过7000亿元。与行业的迅速发展相伴的,是化妆品领域的跨界驱动者。企业将五谷、大米成分或药物成分融入化妆品,是产品上的跨界;专做蚝油、酱油的李 For the past 20 years, the Kane Institute for Cross Boundary Research has shown that for the domestic cosmetics industry, in the 20 years after “driving in fast lane”, the industry has grown in size and achieved remarkable achievements. In 2013, the scale of retail sales of cosmetics in China was 333.86 billion yuan, and it is estimated that by 2017, this scale will exceed 700 billion yuan. Accompanied by the rapid development of the industry, it is a cross-driving force in the cosmetics field. Enterprises to grain, rice ingredients or drug ingredients into cosmetics, is the product of cross-border; specializing in oyster sauce, soy sauce