现代企业要在激烈的竞争中立于不败之地,必须构建特色企业文化,提升企业凝聚力,提高市场竞争力,以促进企业和谐发展。企业文化对外是一面旗帜,对内是一种向心力。企业文化的特色就是差异化,是一个企业区别于其他企业的本质不同。企业在生存竞争中应根据自身的特点,科学地创造出最适合自己的、有独特风格的企业文化。 Modern enterprises must be invincible in the fierce competition, we must build a distinctive corporate culture, enhance cohesion, improve market competitiveness, and promote the harmonious development of enterprises. Corporate culture is a banner of foreign countries, the internal is a centripetal force. The distinguishing feature of corporate culture is the difference between the essence of an enterprise and that of other enterprises. Enterprises in the survival of competition should be based on its own characteristics, scientifically create the most suitable for their own, a unique style of corporate culture.