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电视新闻节目进军移动互联网是媒体发展的必然趋势,传统电视新闻单向线性传播的方式已经不适合移动互联网环境下用户碎片化获取新闻的需求。2017年2月19日央视新闻移动网正式上线,移动互联网环境下电视新闻节目的传播渠道进一步拓宽,形态更加丰富。本文以传统电视新闻节目与移动互联网的融合为切入点,分析电视新闻在移动屏传播的特点,从用户体验的角度探讨传统电视新闻节目在移动屏传播的优化策略。
The entry of TV news programs into the mobile Internet is an inevitable trend of media development. The way of one-way transmission of traditional television news is not suitable for the needs of users to fragment the news in the mobile Internet environment. February 19, 2017 CCTV News Mobile Network Officially Launches. The channels of dissemination of television news programs under the mobile Internet environment are further broadened and their forms are richer. In this paper, the traditional television news programs and mobile Internet integration as the starting point, the analysis of the characteristics of television news broadcast on the mobile screen, from the perspective of user experience to explore the traditional television news programs in the mobile screen to optimize the transmission strategy.