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销售量是店铺业绩的最直接表现,对销售量进行统计可以清晰地看出店铺在某一阶段的工作质量,并直接地反映出商品是否受顾客欢迎等一系列重要信息。而每日进店顾客数量这一常常被忽视的指标,也能从一个侧面反映出服装品牌在产品设计、店铺陈列、巩固老顾客这些方面的能力。每个品牌的产品定位不同,有的擅长夏装设计、有的擅长羽绒服设计等,因此在每年的不同月份会有不同的销售业绩,通过对每月销售额进行比较,品牌可以从中得知优势和不足。这些直观的指标对店长来说意味着鼓励还是压力呢?本期,我们就这些问题对店长进行访谈,看看她们在实际工作中是如何操作的。
Sales volume is the most direct performance of the store performance statistics on the sales volume can be clearly seen at a certain stage of the shop’s quality of work and directly reflect the product is welcomed by the customer and a series of important information. The daily number of customers into the store this often overlooked indicators, but also from a side reflect the clothing brand in product design, shop display, to consolidate the capacity of old customers these areas. Each brand’s product positioning is different, some good at summer design, and some are good at down jacket design, so in different months each year will have different sales performance, by comparing the monthly sales, the brand can learn the advantages and insufficient. Are these intuitive indicators encouraging or stressing the manager? In this installment, we interviewed the manager about these issues to see how they actually operated.