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现代商场竞争愈来愈激烈,这从商场竞争广泛地使用各种军事及体育竞技术语中可见一斑。商场竞争实际上是一种竞赛,按照博奕论理论,其竞赛方式及结果无外乎两种:零和竞赛,即一方赢,另一方输,输赢相抵;非零和竞赛,包括正和竞赛与负和竞赛。其中正和竞赛是一种双赢竞赛,负和竞赛则是一种双输竞赛。由于竞赛参与者普遍持有“自我中心主义”观念,总希望像战场和竞技场上那样分出个输赢胜败,总想比他人玩
The competition in modern shopping malls has become increasingly fierce. This is evident from the extensive use of various military and sports sports terms in mall competitions. The competition in the mall is actually a kind of competition. According to the theory of game theory, the competition mode and results are nothing more than two kinds: zero-sum competition, that is, one party wins, the other party loses, and the winning and losing matches; non-zero-sum competitions, including positive and negative matches. And competitions. The positive and the competition are a kind of win-win competition, and the negative and the competition are a kind of double-lose competition. Since participants in the contest generally hold an “egocentric” concept, they always want to win and lose as they have on the battlefield and the arena. They always want to play better than others.