论文部分内容阅读
记者:目前,许多报刊出现了“滑坡”现象,听说(《资料卡片》今年的发行量却上升了,请介绍一下详情。郝耀华(《资料卡片》杂志社总编辑):《资料卡片》是一份资料性文摘半月刊,问世只有6年,在我国的刊林报丛中不过是一株新苗。前几天看到一个统计数字,今年我国95％的报刊发行量下跌。在这种严峻的形势下,我们刊物通过邮局的征订份数比去年下半年增长72％,加上自办发行部分,发行量可达20万份以上。这使我们感到欣慰,也增添了办好刊物、回报读者的信心。记者:现在报刊发行成为各家报刊的主要议题。不少报刊为了刺激发行量出招设法,掀起了“发行大战”,请问贵社有何诀窍? 郝耀华:当前出版界确实面临着种种挑战,作为
Reporter: At present, many newspapers and magazines have witnessed the phenomenon of “landslide.” I heard that “the number of circulation of information cards this year has risen. Please tell us more details. Hao Yaohua (Editor-in-Chief, Information Cards Magazine) An information digest semi-monthly, come out only 6 years, in our newspaper is only a new seedlings. A few days ago saw a statistics, this year 95% of the circulation of newspapers and newspapers in this grim The issue volume of our publications through post offices increased by 72% over the second half of last year and the number of circulation of up to 200,000 or above due to the issuance of privately owned ones has given us gratification as well as increased the number of publications and returns Readers confidence .Reporters: Nowadays newspapers and periodicals have become the major topics in various newspapers and periodicals. Many newspapers set out to try their best to stimulate the circulation and set off a ”war of release". What tips do you have? Hao Yaohua: Currently, the publishing industry is indeed confronted with Various challenges as