旅游商品产业是旅游业的重要组成部分,旅游商品产业集群发展是旅游业转型升级的有效途径之一。本文在剖析张家界旅游商品产业集群发展存在问题的基础上,探讨完善发展平台、龙头企业引领、提升品牌、低碳生产、严格行业管理等路径推动张家界旅游商品产业集群发展。 Tourism product industry is an important part of tourism. The development of tourism product industry cluster is one of the effective ways to transform and upgrade tourism industry. Based on the analysis of the problems existing in the development of tourism commodity industrial cluster in Zhangjiajie, this paper discusses the ways to improve the development platform, leading enterprises lead, promote the brand, low carbon production and strict industry management to promote the development of tourism commodity industrial cluster in Zhangjiajie.