一、知道与行道在营销中,存在着认识论(知道)与实践论(行道)之间的“壕沟”。在哲学上,也有“知难行易”与“知易行难”的争论。在农药营销中,就要将计划方案(知)与执行力(行)相结合,才可能会有按部就班的过程和情理之中的结果。因此,解放思想和实战操练,知道和行道有机结合,这样的营销过程,才有可能达到预期的销售效果。 First, know and keep In the marketing, there is a “moat” between epistemology (knowing) and practice (path). In philosophy, there are also controversies about “knowing what to do and what to do” and “knowing what to do”. In pesticide marketing, it is necessary to combine the plan (knowledge) and execution (line) in order to have a step-by-step process and the result of the reason. Therefore, to emancipate the mind and combat exercises, knowing that the road and the organic combination of such marketing process, it is possible to achieve the desired sales results.