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要迈向国际的公司,第一步是要评估公司产品在国外的可售性,并选择国际市场,这两件事是直接相关的.因为对一个国家的筛选过程中,很快就会弄清,在该国的品味差异、法规差异、竞争剧烈程度和其它条件下,是否存在产品可售性.但是,前景看好的国家是否真正有利可图,需要进行更详尽的调研,这种调研也是制定市场进占策略建立推销网及其它所必需的.任何一个项目,约160个国家可在考虑之列,有大量可供分析的资料.虽然收集适量的信息有利于降低国际经营的风险,但公司却不得不做出取舍.
The first step toward becoming an international company is to evaluate the saleability of the company’s products abroad and choose the international market. These two things are directly related. Because the screening process for a country will soon be Qing, whether there is product saleability in the country’s taste differences, regulatory differences, fierce competition, and other conditions. However, whether the countries with promising prospects are really profitable requires more detailed research. This kind of research is also Establish market entry strategies Establish marketing network and other necessary. Any project, about 160 countries can be considered, there is a large amount of information available for analysis. Although the collection of appropriate information is conducive to reduce the risk of international business, but the company But they have to make a choice.