企业核心文化“不与运动明星签约”是新百伦独特的文化,它相信“鞋子就是最好的代言人”。它将费用都投入在产品研发上,以提高产品质量。从创立至今,新百伦都在传扬跑步文化和推广慢跑概念,这种坚持不受其他任何因素影响。它也希望把风靡全球的跑步文化带入中国,让中国消费者知道新百伦的定位就是做专业的跑步鞋,让他们知道新百伦代表什么。 The core culture of the company “not signed with the sports star” is a new hundred unique culture, it believes “shoes is the best spokesperson ”. It puts costs into product development to improve product quality. Since its founding, New Balance has been promoting the concept of running culture and promoting jogging. This persistence is unaffected by any other factors. It also hopes to bring the sweeping culture of running into China and let Chinese consumers know that New Balance is positioned as a professional running shoe to let them know what New Balance represents.