亲爱的读者,随着元旦之夜的钟声结束,《现代营销》1997年与大家又见面了。五年来,《现代营销》作为内贸部主管的流通领域第一刊,由创刊伊始的一花独秀,迎来了社会主义商业文化的百花争妍、百舸争流的大好局面。在读者的关怀、支持、爱戴下,《现代营销》已成为我国迅速发展的商业文化的一块重要阵地,成为普及、提高营销知识,使人们更自觉地把握社会主 Dear reader, with the end of the New Year’s Day bells, “Modern Marketing” met with you again in 1997. In the past five years, as the first magazine in the circulation field under the leadership of the Ministry of Internal Trade, “Modern Marketing”, a flower show from the very beginning of the founding, ushered in all aspects of the socialist business culture. With the care, support and love of readers, “modern marketing” has become an important front for China’s rapidly growing business culture. It has become a popularization and marketing knowledge enhancement that enables people to more consciously grasp socialism