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广告如何才能取得理想的效果问题。很重要的一点是突出特点,别开生面,这样才能出奇制胜,取得意想不到的效果。下面两个事例,颇能说明这个问题。美国的亿万富翁鲍洛奇认识一位高超的推销商史坦·费里贝格,一次费里贝格在鲍洛奇面前夸下海口:“不管什么商品,只要由我替你做广告,产品的销路肯定会大增,否则我情愿用人力车拉着你在大街上兜风,你信不信?”鲍洛奇说:“我指定一个商品,你的广告如果能使它打开销路,我情愿用人力车拉着你在大街上
How advertising can achieve the desired effect. A very important point is to highlight the characteristics, do not give birth, so that surprisingly winning, achieved unexpected results. The following two examples, quite illustrate this issue. US billionaire Bob Lodge met a superb salesman Stan Ferrier, a Ferrisberg boasted in front of Baoluo Hai said: ”No matter what the goods, as long as I advertise for you , Product sales will certainly surge, or I would like to use your rickshaw to take you on the street for a ride, you believe it? “” Said Bob Lodge: "I specify a product, if your advertising can make it open to sell, I am willing to use Rickshaw to hold you in the street