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“未来的营销是品牌竞争——品牌互争长短的竞争。商界与投资者将认识到品牌才是企业最珍贵的资产。因此,品牌资产管理极为重要,它关系到企业业务的发展与强化。在未来,拥有市场比拥有工厂重要得多了,而拥有市场的唯一途径是先拥有具备市场优势的品牌。”如今,美国广告研究专家拉里·莱特(Larry Light)预言的这个“未来”已经到来——越来越多的实例表明,品牌价值越大的企业在争夺消费者的“战争”中就越容易获胜,而没有品牌的企业就如同没有灵魂的人。
“The future of marketing is brand competition - the length of the competition between brands.Business and investors will recognize that the brand is the most valuable asset of the enterprise.Therefore, brand asset management is extremely important, it relates to the development and strengthening of business. In the future, having a market is more important than having a factory, and the only way to own a market is to have a market-ready brand. ”Now, the“ future ”that American advertising research expert Larry Light predicted Arrival - An increasing number of examples show that the larger the brand's value, the easier it will be for the consumer to win the war, while the unbrained company is like a soulless one.