我国广告业的发展是在改革开放后才开始的。其中又有两次超高速的增长,一次是80年代的1983年至1985年,增长速度高达56-65%;另一次是1992年和1993年,增长速度更是达到93%和97%。1998年以后,广告业的增长速度下降到20%以下,处于相对平稳的增长状态。也就是在1998年,我任职沈阳电视广告部主任。由于广告业已经进入了平稳发展的时期,所以广告经营已经从卖方市场让渡到了买方市场,媒介广告经营管理进入了一个新的时期,以往粗放的广告经营已经难以 The development of China’s advertising industry began after the reform and opening up. There were two more super-high-speed growths, one from 1983 to 1985 in the 1980s and a growth rate of 56-65%. The second was that in 1992 and 1993, the growth rate reached 93% and 97% respectively. After 1998, the growth rate of advertising industry dropped below 20%, in a relatively steady state of growth. That is, in 1998, I served as Director of Shenyang TV Advertising. As the advertising industry has entered a period of steady development, the advertising business has been handed over from the seller’s market to the buyer’s market. The management of media advertising has entered a new era. In the past, the extensive advertising operation had been difficult